100 Days of Building in Public
Why Build in Public on LinkedIn?
Building in public on LinkedIn during 100-day sprints isn’t just a strategy—it’s accountability, community, and growth all rolled into one. When I share my progress, ideas, and even struggles publicly, it forces me to stay consistent and intentional. Knowing people are watching keeps me on track and motivated to follow through.
It’s also about connection. LinkedIn is full of brilliant, like-minded individuals who engage with my journey, share insights, and even offer help when I hit a roadblock. Building in public opens doors to collaborations, feedback, and opportunities I wouldn’t find on my own. Plus, being transparent inspires others to start their own projects.
There’s power in showing the process—not just the polished results. By the end of 100 days, I’ve not only grown the project but also built relationships, learned from others, and created value for the community. And that, to me, is worth every second.
“Inge, why 100 days?”
Because I have ADHD. Shit can’t go on forever. I get bored (or distracted) quickly. So I gotta strike while the iron is hot. It also helps that I have a target, and an end in sight. If things are too open ended I get lost. I already take the scenic route, getting lost is not an option. That’ll just slow me down, and I like to move fast.
Your most important days on a project are the first 100. I learned this from reading the book: "The First 90 Days" by Michael D. Watkins. There’s a reason why hiring managers ask for a 30/60/90 day plan when interviewing internal candidates for a promotion. They want to understand (amongst other things) how you plan on impacting the business in the first 3 months. It’s also why 3-month probationary reviews exist.
Whether you agree with them or not. Corporations are excellent at finding ways to waste time and money on useless tasks and meetings. I’m not saying a probationary review is inherently bad, it’s just that it’s often used as an arbitrary milestone. It’s a crutch. Dare I say, an intimidation tactic.
Instead of just investing in a well-rounded on-boarding program, proper training and brand integration, and benchmarked milestones, they wave this 3 month review at you so that you will fear for your job, and your livelihood. And therefore you’ll work extra hard, ignoring all of your boundaries, and watch your so-called “work/life balance” disappear in the rear view mirror while simultaneously handing over your unique creativity, and your best ideas for a paycheck. And job security that never existed in the first place. So long as you “pass probation”.
Wow. Ok. That escalated quickly.
But I digress. See… scenic route!
For me, 100 days is the perfect timeframe to launch a project, flesh out my ideas, and lay the groundwork for world domination. After that, it’s about execution and tweaking the plan. That doesn’t mean the plan won’t evolve. In fact, the best startups thrive by pivoting and iterating—often ending up somewhere completely different from where they started. But if you set the tone in those first 100 days, you’ll be equipped for the inevitable twists and turns. Or, as I like to call them, pivotations. (Yes, I make up words. It’s part of my charm.)
That said, there are bajillions of ways to achieve success. I’m not claiming this is the best way.
But it’s my way.
And it’s worked for me. If you’re wired like me, it might work for you too. If you don’t agree? Cool. Do it your own way. Just don’t sit on your ass. Take action.
If you’ve read this far, you clearly have a burning desire to start something of your own. So go start. It only takes 30 minutes to begin.
At the very least, read the book that inspired me. I’ll link it in the comments.